The demand for marketing professionals is increasing as technological advances give advertisers more media options. You can earn a two year, certificate, or a four year marketing degree at colleges and universities and technical schools. Majors that offer marketing are communications, business or art programs. Entry level marketing jobs require a Bachelor’s degree. Bachelor’s degrees, however, are not required for beginner positions in the creative department, but obtaining a college degree with courses in design, marketing, statistics and accounting will expedite your career.
Entry level marketing jobs in the industry include media coordinator, account manager or market researcher. Internships, in addition to your education, will help you land a job when you graduate. Some advertising firms require that you complete an internship.
A Marketing Job Description can be found in many industries which include Advertising, Investments, Insurance and Technology. Marketing Executives are considered to be top executives who work closely with the company’s sales department. In general these managers will be responsible for the relationship between the client and the company.
You will find many advertising job descriptions in the advertising sector and in industries like internet marketing, television, and radio. Advertising account executives oversee ad campaigns. They work with the marketing and creative departments to ensure that the client’s advertising goals are met. This position requires that the executive has customer relationship skills. He or she will maintain relationships, develop new ones, and assist in pitching advertising campaigns. Knowledge of the client’s business and competition is essential. Other duties include reporting on the success of the campaign to the client and to upper management and ensuring deadlines are met. Deadlines might require that he works nights and weekends. Each account executive may be assigned several clients at once, or might be expected to grow a client base himself through cold calling, participating in local business associations and prospecting.
Other sectors fostering account executive careers are the investment and insurance industries. Somewhat similar to advertising executives, an investment account manager will be responsible for maintaining client satisfaction. He or she will meet with clients and formulate solutions to their needs. He will also educate the customer and the customer’s staff about the investment plan that they purchased. The account executive will keep a record of the client’s profile and will suggest new products that may be of interest to them. He might also be expected to meet new client acquisition quotas.
Marketing jobs usually require a Bachelor’s or Master’s degree in Marketing. Skills needed are excellent communication, sales, team building, leadership, accounting, negotiation, computer, and organizational traits.


